Discover the cost-effectiveness of Door Drops compared to other channels — your budget will thank you
When was the last time you considered Door Drops? If it's been years, you're not alone — and that's exactly why this often overlooked channel presents a golden opportunity. In a world of saturated digital spaces, Door Drops offer a refreshing way to cut through the noise and reach your audience right where they live.
Our latest report, in partnership with JICMAIL and sponsored by Herdify reveals the surprising resurgence of Door Drops in 2023. We've uncovered a wealth of data that showcases how this time-tested method is adapting to modern marketing needs, delivering impressive results in an era of fleeting digital impressions.
Access the 2024 Door Drop report
Do you want to know the hidden advantages that Door Drops offer over other marketing channels?
Get all the latest insights from the 2024 Door Drop Report direct to your inbox.
Webinar: Exploring the relative advantage of door drops
Chaired by Kelly O'Sullivan, CEO at Webmart and Chair of the DMA Print Council, you'll also hear from:
- Tom Ridges, CEO and Founder of Herdify,
- Ben Briggs, Managing Partner at Join the Dots,
- Megan Baker, Marketing Manager at RSPCA,
- Ian Gibbs, Director of Data Leadership and Learning, JICMAIL
- Christian Petersen, Product Manager at Royal Mail Group,
- Neal Dodd, Managing Director at The Letterbox Consultancy
- Jayne Raynsford, Director of Commercial at Whistl
“Door Drops aren't just effective — they're increasingly so. Engagement rates jumped from 2.3% to 2.8% in 2023, proving that physical marketing still has the power to captivate. More marketers are catching on. We saw a 3% increase in advertisers turning to Door Drops last year. There's still plenty of room for you to stand out”
Ian Gibbs, Director of Data Leadership and Learning, JICMAIL and Director of Planning and Insight, DMA
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