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Lifting the lid on email marketing performance with the Email Benchmarking Report 2024

381 billion email sends. What did we learn?

With AI driving content production at the speed of light, rapid expansion can come at a cost of fatigue as our inboxes hit saturation point. How do you ensure your email marketing is still driving valuable engagement in line with industry standards?

Dive into the DMA's Email Benchmarking Report and understand the email marketing metrics that really matter in 2024. This interactive report allows you to dive into the detail of email performance from cross-sector analysis to B2B and B2C comparisons.

Thank you to Marigold for sponsoring the 2024 Email Benchmarking Report. A special thank you to the Research Hub of the DMA Email Council for its expertise and support in developing this report. 

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Access the report

Is your email marketing ahead of the curve or trailing behind the competition?

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Webinar: Dive into the Email Trends of 2024 with Industry Experts

Inboxes are more crowded than ever before, so how do your email campaigns stand out? How useful are open rates as a metric? Watch the DMA's webinar as we dive into our 2024 Email Benchmarking Report to discover how you can ensure you are keeping up with the industry standard.

You'll hear from:

  • Sharon Whale, Deputy Global Group Chief Executive, OLIVER,
  • Ian Gibbs, DMA's Director of Planning and Insight
  • Emma Cox, Senior Manager, Head of CRM EMEA, The Walt Disney Company
  • Susan Corless, Client Services Director, TwentyCi
They dive into essential data collated during the research as well as looking at delivery rates, click-through rates, and more across various sectors. Benefit from the collective wisdom of industry insiders to stand out and optimise your email marketing strategy effectively.
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“The CTR in the retail sector has dropped notably. Consumers, overwhelmed by the sheer volume of promotional emails and seeking to curb impulse buying, are opting to unsubscribe or ignore these emails. Retail marketers need to innovate by creating more compelling and value-driven content to capture consumer interest.”

Grace Roberts, Content Marketer, Deployteq

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